Our Humanising Technology blog is where we discuss our thoughts, ideas and solutions on experience design and delivery.
Blog
Enhanced E-commerce in Google Analytics 4 (GA4) offers vital insights into user purchase behaviours, aiding in the optimisation of online stores for increased conversions. This guide will delve into GA4's Enhanced Ecommerce features, from tracking…
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Why did you choose this topic for your webinar? A year or two ago I did a talk on designing for the dead. It explored our own digital legacies and data after death, as well…
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If user centricity is not your core focus, your visually appealing digital product is destined to flop. User experience (UX) has become the cornerstone of successful design, so usability testing with your target audience is…
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Discover the latest advancements in web accessibility with WCAG 2.2. From new success criteria focusing on mobile interaction to cognitive disability support, learn how these guidelines pave the way for a more inclusive digital experience.…
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User research is the cornerstone of any activity or process that can be recognised as 'user centred design. It is, simply put, the key to understanding who your end users are and what they need;…
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What is a UX persona? Personas within the context of UX are characters that represent a typical example of users of a product or service. They are a tool to help guide the design process…
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When we talk about user research, we are referring to a vast number of different methods that uncover user needs, motivations, and behaviours. It is an essential part of the product development process and takes…
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Considering search engine optimisation (SEO) for e-commerce websites is incredibly important. Just like a physical store chooses a shop front with a high footfall outside, you need to consider your SEO strategy to increase the…
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Service design is an approach to understanding and redesigning end-to-end services. It considers the needs of those interacting with and using the service (often called the frontstage), as well as associated employees and processes that…
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Usability testing analysis plays a crucial role in the research process, helping to identify usability issues, gather feedback, and ensure that digital products meet users' needs. At Nomensa, our standard usability process typically involves…
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Nomensa recently collaborated with Expersoft to redesign their award-winning PM1 digital banking and investment platform. Leveraging Nomensa's Strategic Experience Design expertise, the team integrated UX, Design, and Accessibility to deliver a sophisticated user experience…
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UX debt is like a loan: it gets paid back, with interest. Whether you’re part of a well-established team enjoying renewed interest in your capabilities, a newly formed team, or a solo UX practitioner, it’s…
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Printers and typesetters have used lorem ipsum for over 500 years to demonstrate visual design elements. But this tradition is under attack in the digital sector: in particular, the rise of agile methods and content…
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As UX researchers, our work directly impacts how products and services are shaped and inclusive design starts with the way we conduct our research activities. User research is a key step where we can ensure…
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In today’s digital age, websites play a pivotal role in connecting businesses with their target audiences. Poor or under-researched usability issues can undermine a website’s effectiveness, leading to lost opportunities, frustrated users and decreased engagement.…
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LocalGov Drupal (LGD) is a content management system (CMS) specifically designed for local government websites. It's built on Drupal, a popular, mature and robust platform proven on large sites in both the public and private…
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Website analytics has developed significantly in recent years. With the launch of GA4, we can now design, develop and implement sophisticated event-based tracking systems. The wealth of quantitative data at your fingertips is limited only…
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Conversations at the start of research projects tend to go along the lines of: “What’s going to tell us most about what our users need? Talking to them, right?” “Yup. So … user research?” “So…
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Another quiet night in, another night binging my favourite series on Netflix. My phone pings, it's from Amazon. It says my Amazon subscription is renewing soon and disaster – it's increased to £100 annually. I…
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The problem with data is that you can have too much of it. Google tracks hundreds of metrics and dimensions out of the box. It also allows you to build upon that and create your…
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It’s no secret that a lot of interesting, inspiring work takes place here at Nomensa, and we love looping you in on our projects via our blogs and case studies. However, we want to take…
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